Keeping Your Brand in Front of Customers for Longer

Have you thought about how you can keep your brand top of mind with your customers? Promotional products are a great, tactile way of doing this and increasing brand recognition. They are a fantastic way to stand out from the competition and stay in the minds of your customers for longer. They're also a simple tool and an ideal way to get a little creative with your marketing.

At CS Digital, we work with you to understand what you are trying to achieve with your customers or event delegates. We can help with one-off orders for specific campaigns or events, through to regular merchandise such as uniforms and pens.

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

 

Self-Published Books (including Kids' Books and Textbooks)

Have you tried to achieve an authentic paperback look but with a smaller print run? Thanks to digital printing technology this is achievable. In fact, take a look at this great example of a kids' book that we recently produced.

If you're looking for professionally published finish, without the hassle or cost of having to sign a publishing agreement or print large volumes, self-publishing could be the answer for you. It is ideal for kids' books, textbooks and educational books.

At CS Digital, we use the latest in digital print technology. This means you don’t need to warehouse additional copies, which saves you both money and space.

We are known for high-quality book printing. If you want to self-publish your book, this is the perfect solution. You receive the benefit of a book that has all the look and feel of a published work, without the implications involved in signing a publishing agreement. 

Without a doubt, this is the simplest, fastest and most convenient way to transform your words into a printed book.

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

Preparing Your Artwork for Print

Preparing files for print is a key skill for any designer. In larger agencies, some designers only do design work, and the production department prepares the files for print. In smaller agencies and in-house marketing departments, designers generally complete the entire project themselves.

Either way, when submitting files for printing, you can save yourself time and money by preparing everything properly before submitting to your printer. 

We have put together a simple guide to help you with preparing your files for print. Take a look at the Artwork Specs & Templates page.

There is also a great blog post at Design For Print which goes into some detail around:

  • Bleed
  • Blacks
  • Specifying a Spot Varnish or UV
  • Pantone (PMS) and CMYK
  • Hairlines
  • Foldmarks
  • etc etc etc

Check out the blog post here.

If all of this sounds strange to you and you would like some help, take a look at our design services page or just get in touch.

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

Paper and Printing Myths

Ever heard that making paper destroys forests?

You might find it interesting to know that the paper industry actually plants more trees than it harvests. In fact, according to the Department of Agriculture, Fisheries and Forestry, Australia's planted forests doubled in size from 1994 to 2010.

Take a look at this blog with more interesting facts and myths about paper and printing.

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

Christmas Trading & Highlights from 2016

Merry Christmas!
 
Sincerely, thank you for your support throughout 2016. We look forward to working with you again in the new year.

We'll be closed from noon on Friday, 23rd December, and reopening on Tuesday, 3rd January 2017.

Please feel free to get in touch with us now if there is anything you need early in the new year.

Also, you may have noticed that we spruced up our website earlier this year. If you missed any of the blog posts, we've put a few highlights below.

Thanks again, and best wishes of the season!

Cheers,
Danny, Wendy, Ariel, Dave, Amanda and the team


Shattering Myths Around Marketing in a Digital World
Busting the myths around millennials and how they consume media.


Brilliant Creativity and Insight
Insight into the use of print as a marketing tool. Includes a great video from Ikea.


Great Example of a Self-Published Book
As business printing specialists, we have exceptional commercial printing capability, which is great for producing books.


The New CS Digital Catalogue
A great a guide to the products services available to you and your business.


Thank you for working with us. And of course, please contact us about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for the over 25 years.

Apple's Latest Release... and it's printed!

One of the world's leading tech companies has just released a new product; a book!

This new hardbound book is dedicated to Steve Jobs and chronicles 20 years of Apple’s design showing beautiful photographs of past and current Apple products.

And for the printing folks out there:

“Designed by Apple in California” is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period. It is published by Apple.

Read all about it here at the Apple Newsroom.

All Images © 2016 Apple Inc

Does this look real?

Did you think these people were real when you first saw these pictures? Amazing isn’t it!

You can see the full image below that shows the stand and that this is a life-size printed cutout. 

High quality, large format, colour printing (and cutting to shape) has never been so accessible and affordable. These are some examples of the sort of work we’ve done to help our clients deliver successful events and displays.

The key to getting a great result with a display, poster or sign, is have high quality images and artwork. Take a look at this previous post with some signage we provided to Capilano Honey. This kind of great result is achieved by working closely with our clients and ensuring we deliver high quality work.

If you have any signage or printing requirements, contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

Dealing with Urgent Training Manuals

We have found over the years that sometimes training sessions can be oversubscribed and clients do not have much time to produce the appropriate collateral for their courses. This can add additional pressure to an already time-sensitive activity.

It's time like this that having a comprehensive in-house production facility here in Brisbane has allowed us to turn their jobs around fast. It also meant our team could supervise the entire printing process and maintain quality controls.

The main takeaway from this is that it is critical to be trusted by clients over the long term. And we build that trust by delivering on commitments.

Here are some examples of training and workshop manuals that we have produced over the years. These products continue to be key area of growth in our business on the back of our great track record.

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

New Promo Work for Baker Refrigeration

Here's a sample of some recent promotional work we have done for Baker Refrigeration. Promotional products are a great, tactile way of increasing brand recognition. They are a fantastic way to stand out from the competition and stay in the minds of your customers. They're also a simple tool and an ideal way to get a little creative with your marketing.

This work for Baker Refrigeration included a credit card-shaped USBs that you can keep in your wallet, stubby coolers and bottle openers. It is really an excellent combination of products to reach different people. And they're perfect for repeat exposure of the brand to current and potential customers. Their longevity also delivers great value for money.

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

Australia's Top Ad Agencies and Print

B&T is Australia's leading publication for the advertising and marketing industry. They have just published a case study about how some of Australia's largest retailers are using printed catalogues.

It is an interesting look at the ad agencies behind these retailers, and how they driving the use of printed catalogues to great effect. 

If you're a regular reader of our little blog here, you'll already be aware of the huge amount of information that supports the effectiveness of printed collateral in marketing. The great thing about this B&T article is that it shows that top ad agencies and top retailers also recognise this effectiveness.

Check out the full article here.

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.