The digital world is getting crowded, and more businesses are returning to print marketing to boost visibility, attract new customers and grow their business. But don’t call it a comeback: Print marketing never left.
Some things print marketing can do that online marketing and social media ads can’t compete on. Here are four benefits of print marketing:
Print marketing is tangible
People can only see an online ad. A postcard or business card can be seen and touched — and the quality of the printed piece speaks to the quality of your business.
Businesses use print marketing because people still ask for a brochure or a business card. It’s something tangible you can slip in your bag and easily show someone else without having to find a link, have cell reception, or remember the name of the website.
Print marketing has a high response rate
Advertisers spent $167 per person on direct mail in 2015 and earned $2,095 — that’s a 1,255 per cent return!
Studies also prove that combining print marketing with digital promotions drives higher response rates and conversions than digital-only communications. That’s probably because online and social media ads are there one second and gone the next. And once they’re gone, they’re out of sight and out of mind. Who has time to remember all the online ads they see?
Plus, print marketing promotes your business beyond the computer screen. You can take your message to heavy-traffic areas or where your target audience hangs out.
Visuals are crucial to promoting what businesses do. Printing allows companies to reach an audience that is not regularly online. In some ways, street advertising also helps businesses compete toe-to-toe with larger organisations on the street because it gives us access to the same kind of real estate.
Print marketing builds trust
Let’s be honest; online ads can come across as spammy. Some people are afraid to click on them to fear having their identity stolen or downloading a virus. Print marketing, such as a professionally printed postcard, lets customers know that you are an actual business and not a scam.
According to a recent survey by MarketingSherpa, 82 per cent of internet users trust print ads when making a purchase decision — making them the most trusted form of advertising.
The combination of both online and print is essential to businesses. Printing helps companies solidify their advertising by appearing a second time on a different, more concrete medium. Businesses chances of making a real impact on potential audiences grow exponentially when we accomplish this.
The best way to stand out from your competitors is to emphasise what you do better. But in a small online ad, there’s not a lot of room to highlight your business’s features and benefits. However, in a print marketing piece, you have plenty of space to share detailed information about your products and services in an easy-to-read format.
Businesses use print materials to highlight the content and the style and tone of what they are promoting. Companies should strive to give every campaign a cohesive design throughout every single platform. In the end, the work businesses put into all their promotional materials will translate into a direct representation of what they stand for.
Print marketing is saved
It’s essential to create an online and offline journey for customers, especially for businesses in the hospitality, food and restaurant, automotive repair, and any industry that involves visiting a storefront or other location.
While many businesses dedicate their marketing budget to try to stand out in the jam-packed online world, savvy business owners use a combination of digital and print marketing increase their chances of making a lasting impression.
Make a memorable impression.
Browse a variety of printed products with easy-to-personalize designs CS Digital Print.
