This is a great video. It is well worth watching again.  The combination of digital media and traditional print is really quite clever. If you haven't seen it, take 2 and a bit minutes out of your day to watch some great creative.

What is great about this, is the insight into the use of print as a marketing tool. We live in world that is constantly changing, and the way Ikea have held a mirror up to that world is excellent.

Enjoy!

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