Look around, and you will see that printing remains a universal and trusted form of media. While some people might think the digital era has weakened the power of print, the truth is that technology advancements have made the digital printing industry more vital than ever before. Combine the trustworthiness of print and the boost it gets from technology, and you get a modern marketing powerhouse built for today’s business professionals.

Digital printing technology helps produce high-quality products that directly benefit customers. The best thing about the modern printing industry is that customers are the biggest beneficiaries of expanded capabilities. Today’s digital printing industry provides our franchisees with technology that makes the production process more affordable and faster than ever before. We can provide brilliant quality that is cost-effective.

Five key ways that technology benefits the digital printing industry

1. Ease of use and reliability

It gets easier and more accessible for our franchisees and their teams to operate integrated digital printing equipment. Technology advancements have also made for a cleaner working environment as we move away from inks and solvents. There is more reliability and fewer waste thanks to these upgrades.

2. Personalised print on demand with low inventory

Digital printing allows print on demand to take centre stage. This allows our customers to get personalised printing and marketing solutions using variable data printing. Whether clients need hundreds or thousands of items, we can do it on demand.

3. Enhanced technology to streamline workflow

Technology has afforded better-automated options to produce jobs more accessible and more efficiently. This means that there is reduced labour, a real cost-effective benefit that can be passed along to our customers.

4. Integrating print with online marketing to increase return on investment (ROI)

It is important to meet and engage with clients across multiple touch-points. As an example of this cross-media marketing approach, we offer direct mail campaigns integrated with online marketing.

5. There is a wider variety of products and services available more than ever before

Today's printing industry is versatile and can accommodate virtually everything that people need to promote their businesses or special events. CS Digital Print is at the forefront of innovation and technology, and we can produce so many items in-house. Examples include design, signage, large format, corporate identity, marketing material, promotional material, stickers, colour printing, black & white, and so much more.

Ultimately, the digital printing revolution has sparked advancements in technology that continue to deliver tangible results. Digital printing allows for high-quality products, personalised printing, and enhanced finishing options that are cost-effective with fast turnaround.

The best part is that once a finished printed product is in their hands, your customers will be able to feel, read about, and connect with your brand in a way that is just so refreshing and real in this era of digital overload.