As the economy continues to recover from the effects of the COVID-19 pandemic, many local businesses now find themselves in catch-up mode when marketing. Now is the time to really kick things into gear and reach back out to your business clients and contacts.

Here are four marketing tips to boost your local business and bounce back in 2021

1. Go beyond digital marketing outreach. Don’t just rely on email or social media to market your business. Pick up the phone, send a direct mail postcard, and integrate those methods with your digital marketing efforts. The more ways you try to engage with your clients, the more likely they will see and remember you and your business.

2. Use signs, banners, and window displays to maximise your visibility and make customers feel safe. This is the perfect time to update your location to promote customer safety and also increase your visibility. On top of promoting your specials and showcasing your brand, you may also need to change your hours of operation, add special social distancing instructions, and add curbside pickup instructions. These are all valuable ways you can attract clients right now.

3. Reach out to see how they are doing and let them know you’re here. Even if you did some outreach over the past year, it’s essential to keep in mind that some of your clients might not have been ready to use your services. However, as more and more people are vaccinated, and business starts to pick back up, it’s a great time to reach out through various marketing channels. Ask them how they are doing, let them know any necessary changes to your business, and of course, highlight relevant products and special offers.

4. Use custom branded apparel and wear your brand. Right now, with masks required as part of COVID-19 safety guidelines, custom branded clothing can help you stand out. Wearing face masks imprinted with your logo along with custom branded shirts or uniforms will help your team look professional and make a positive impression with clients.