Meeting a deadline means nothing if the job isn’t done just right.

The need for speed in business is real especially as businesses begin to reopen following the COVID-19 pandemic. After all, speed is essential when your audience is looking for a reason to support your local business and interact with your brand. Yet in the hurried fervour of point and click marketing, there’s a longing for print as part of your cross-media marketing strategy because printing helps reconnect your business with customers in a meaningful and more personal way.

This hunger for speed, customer service, and deliverable results is causing new digital printing technology and novel solutions to emerging. The best marketing services providers keep their fingers on the pulse of the printing industry and level-up as quickly as needed.

Three tips to make sure your business is up to speed with your eager audience, no matter what your industry may be:

1. Focus on faster workflow

Well trained and motivated staff can produce a lot of high-quality work in a short amount of time. A simple 5- or 10-minute work in progress meeting each morning goes a long way. Understanding what’s going on with jobs that need to get done today and understanding what new jobs are coming tomorrow is the key.

2. Reward speed and make it the norm

Empower your employees while still maintaining status as their boss and treating them with respect. From this, the staff take ownership and pride in the way they produce jobs with quick turnarounds and they are proactive, watching for mistakes before they happen. It’s no longer an employee coming to you saying, ‘Hey boss, we have a problem.’ Instead, it is the employee figuring out how to get the job done and keeping those jobs moving.

3. Customers come first

While keeping costs down and profitability up, always keep the customers’ needs in mind. With a well-run and efficient business, the customer’s needs can easily be met and often, exceeded.

This climate of quick consumption in business can mean new worlds of possibility for strategies that leap out from digital traffic such as direct mail. With its tactile, personal appeal, and targeted cost-saving solutions, it is just one way that speed and quality merge with design and print.

78% of executives and marketers (51% of whom are B2B businesses) claim that integrated, branded, and personalised direct mail is a highly effective channel. (source: inkit.com).

In today’s world, information is at our fingertips and customers expect results quickly. Hence, getting a job done quickly and meeting a customer’s expectations is important, but the quality of the job is paramount. Meeting a deadline means nothing if the job isn’t done just right.

The landscape of today’s marketing is changing rapidly and the powerful combination of print and digital marketing can really deliver results. The need to be fast, accurate and meaningful is real and so are the complexities of designing and maintaining the right marketing strategy. Trust the wrong print provider in favour of speed alone and quality will likely suffer, but trust the right marketing services expert with an investment in your success and you will help ensure your own adaptable business trajectory for the long-term.