Could it be that newspaper publishing may have some life in it yet? Time and time again we have seen where print has remained a key communication tool.
The amazing thing about this is that this is not a brochure or book supporting a broader marketing campaign. No, this is a national newspaper and it has been produced as a result of customer insights. That's right, this is customers driving printed communication.
" Revitalising print is a core part of our strategy in parallel with digital transformation and there doesn't have to be a choice between the two - newspapers can live in the digital age if they have been designed to offer something different."
The other interesting part about this story is that the newspaper will not have a website. Instead, they are focussing on social media.