On the back of our earlier post about a new newspaper, it seems magazines are breathing new air too. This is an interesting article from Gorilla 360 about magazines being the new trend in content marketing. It covers a range of brands and adds weight to the ongoing body of work that reinforces the role of print in marketing activity.
"What’s the one piece of content you look forward to the most? Think about it…I’ll bet it’s not a Facebook post. People still care about print. Great magazines still make their subscribers excited. The sensory experience cannot be matched. Particularly for beautifully designed fashion magazines with high-quality editorial and stunning visual imagery."