Does this look real?

Did you think these people were real when you first saw these pictures? Amazing isn’t it!

You can see the full image below that shows the stand and that this is a life-size printed cutout. 

View fullsize

High quality, large format, colour printing (and cutting to shape) has never been so accessible and affordable. These are some examples of the sort of work we’ve done to help our clients deliver successful events and displays.

The key to getting a great result with a display, poster or sign, is have high quality images and artwork. Take a look at this previous post with some signage we provided to Capilano Honey. This kind of great result is achieved by working closely with our clients and ensuring we deliver high quality work.

If you have any signage or printing requirements, contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

New Promo Work for Baker Refrigeration

Here's a sample of some recent promotional work we have done for Baker Refrigeration. Promotional products are a great, tactile way of increasing brand recognition. They are a fantastic way to stand out from the competition and stay in the minds of your customers. They're also a simple tool and an ideal way to get a little creative with your marketing.

This work for Baker Refrigeration included a credit card-shaped USBs that you can keep in your wallet, stubby coolers and bottle openers. It is really an excellent combination of products to reach different people. And they're perfect for repeat exposure of the brand to current and potential customers. Their longevity also delivers great value for money.

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

Australia's Top Ad Agencies and Print

B&T is Australia's leading publication for the advertising and marketing industry. They have just published a case study about how some of Australia's largest retailers are using printed catalogues.

It is an interesting look at the ad agencies behind these retailers, and how they driving the use of printed catalogues to great effect. 

If you're a regular reader of our little blog here, you'll already be aware of the huge amount of information that supports the effectiveness of printed collateral in marketing. The great thing about this B&T article is that it shows that top ad agencies and top retailers also recognise this effectiveness.

Check out the full article here.

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

New Signage for Capilano Honey

When we talk about signage, people often think of posters and banners. This piece of work is a excellent example of our broader capability. It is some large signage that we recently did for Capilano Honey, one of our great clients. 

If you have any signage or printing requirements, contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

Great to Help an Award-Winning Display

We were so pleased to hear AMMS won the Best Display Award for the 3rd year in a row at the Queensland Model Hobbies Expo.

AMMS is a society of modellers with an interest in modelling military vehicles and figures.

We produced the signage and print collateral for the award-winning display. This included the big corflute sign, banners, and the display posters. It was great to be a part of such an interesting project!

Congrats to Russell and everyone AMMS!

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

Clever Blend of Print and Digital

When Nivea wanted to push a message of protection beyond skin care, they came up with this great campaign, Nivea Sun Kids.

It is a clever blend of print and digital to push the message that Nivea protects, and really shows how some clever thinking can really push your message.

Click on the image below to take a look at the video.

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

Evidence Shows Print Continues to Resonate with Customers

"...the most intriguing of mysteries is how and why print-is-dead themes persist in spite of evidence to the contrary, particularly in emerging markets." 

That is really an interesting quote isn't in? Time and time again we see evidence of the value of print in communication. That's not to underestimate the value of digital media. It is also important and valuable. The key is the recognition that while printed communication and methods are changing, they're not disappearing. In fact, they are proving their value over and over.

"The story of the death of print is now almost as old as print itself, or at least that is how it feels for those in the print industry that have survived and even thrived through countless premature time-of-death declarations over the past few decades."

How often have you heard the term that print is dead? It's been bandied around for years and years, yet the industry remains remarkably resilient. Not only that, printed communication continues to be an integral part of communications strategies.

Why is that?

The bottom line is that it works. For example, retailers continue to print catalogues and brochures by the millions... because they work.

If you're thinking about how to get your message to resonate with your audience then I think you'll enjoy this article. The quotes above are from it, along with plenty of other useful pieces of info.

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

New Catalogue

We've just put together a handy, new catalogue for you. It is a great a guide to the products services available to you and your business.

The feedback so far has been great, with many customers telling us they are happy to hear about our additional capability. This is particularly in areas like training manuals, book printing and new marketing options like promotional products. Of course, we still cover all of the traditional areas like business stationery, posters, and stickers.

Take a look! Download the PDF version here.

Environmental Misunderstandings Persist

The point we were making in one of our most popular blog posts, Consider the environment before printing...? Really?, has now be reinforced by more data in new research from international research company, Toluna.

This has been reported by Two Sides, who have noted;

"The majority of Australian consumers value paper but environmental misunderstandings persist. Results of a new survey conducted by Toluna Inc. show that a majority of Australians want to retain a choice for paper options rather than be forced into “digital-only” communications."

Some of the key findings include;

“Go Paperless-Go Green” claims are questioned by many

• 83% receiving environmental claims like; “Go Paperless – Go Green”, or “Go Paperless – Save trees”, or “Get your bills online - it’s better for the environment” believe companies are seeking to save costs.
• 56% question the validity of these claims.
• 42% feel misled by these claims.

The report from Two Sides is certainly an interesting read.

Shattering Myths Around Marketing in a Digital World

We have written before around how print continues to show reliance in a digital world. The evidence from on-the-ground campaigns is also supported by academic research. The article below captures this well in describing the evidence as, "verifying that the physical nature of print elicits an emotional connection and creates a deeper impression in the brain than something non-physical, like a digital message."

It goes on to bust myths around millennials and how they consume media. The three key myths it discusses are:

• Myth No. 1: Millennials Ignore Print
• Myth No. 2: Millennials Only Engage in a Digital Environment
• Myth No. 3: Millennials Spend Carelessly

Certainly, if you are in marketing and considering the mix of media for connecting with your audience, it is important to think about the emotional connection and impression you want to make. Including print has been proven help and continues to be a great option.

Check out the full article at Target Marketing Mag.

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.