B&T is Australia's leading publication for the advertising and marketing industry. They have just published a case study about how some of Australia's largest retailers are using printed catalogues.
It is an interesting look at the ad agencies behind these retailers, and how they driving the use of printed catalogues to great effect.
If you're a regular reader of our little blog here, you'll already be aware of the huge amount of information that supports the effectiveness of printed collateral in marketing. The great thing about this B&T article is that it shows that top ad agencies and top retailers also recognise this effectiveness.