Does this look real?

Did you think these people were real when you first saw these pictures? Amazing isn’t it!

You can see the full image below that shows the stand and that this is a life-size printed cutout. 

View fullsize

High quality, large format, colour printing (and cutting to shape) has never been so accessible and affordable. These are some examples of the sort of work we’ve done to help our clients deliver successful events and displays.

The key to getting a great result with a display, poster or sign, is have high quality images and artwork. Take a look at this previous post with some signage we provided to Capilano Honey. This kind of great result is achieved by working closely with our clients and ensuring we deliver high quality work.

If you have any signage or printing requirements, contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

Australia's Top Ad Agencies and Print

B&T is Australia's leading publication for the advertising and marketing industry. They have just published a case study about how some of Australia's largest retailers are using printed catalogues.

It is an interesting look at the ad agencies behind these retailers, and how they driving the use of printed catalogues to great effect. 

If you're a regular reader of our little blog here, you'll already be aware of the huge amount of information that supports the effectiveness of printed collateral in marketing. The great thing about this B&T article is that it shows that top ad agencies and top retailers also recognise this effectiveness.

Check out the full article here.

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

Clever Blend of Print and Digital

When Nivea wanted to push a message of protection beyond skin care, they came up with this great campaign, Nivea Sun Kids.

It is a clever blend of print and digital to push the message that Nivea protects, and really shows how some clever thinking can really push your message.

Click on the image below to take a look at the video.

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

Environmental Misunderstandings Persist

The point we were making in one of our most popular blog posts, Consider the environment before printing...? Really?, has now be reinforced by more data in new research from international research company, Toluna.

This has been reported by Two Sides, who have noted;

"The majority of Australian consumers value paper but environmental misunderstandings persist. Results of a new survey conducted by Toluna Inc. show that a majority of Australians want to retain a choice for paper options rather than be forced into “digital-only” communications."

Some of the key findings include;

“Go Paperless-Go Green” claims are questioned by many

• 83% receiving environmental claims like; “Go Paperless – Go Green”, or “Go Paperless – Save trees”, or “Get your bills online - it’s better for the environment” believe companies are seeking to save costs.
• 56% question the validity of these claims.
• 42% feel misled by these claims.

The report from Two Sides is certainly an interesting read.

Shattering Myths Around Marketing in a Digital World

We have written before around how print continues to show reliance in a digital world. The evidence from on-the-ground campaigns is also supported by academic research. The article below captures this well in describing the evidence as, "verifying that the physical nature of print elicits an emotional connection and creates a deeper impression in the brain than something non-physical, like a digital message."

It goes on to bust myths around millennials and how they consume media. The three key myths it discusses are:

• Myth No. 1: Millennials Ignore Print
• Myth No. 2: Millennials Only Engage in a Digital Environment
• Myth No. 3: Millennials Spend Carelessly

Certainly, if you are in marketing and considering the mix of media for connecting with your audience, it is important to think about the emotional connection and impression you want to make. Including print has been proven help and continues to be a great option.

Check out the full article at Target Marketing Mag.

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.