New Promo Work for Baker Refrigeration

Here's a sample of some recent promotional work we have done for Baker Refrigeration. Promotional products are a great, tactile way of increasing brand recognition. They are a fantastic way to stand out from the competition and stay in the minds of your customers. They're also a simple tool and an ideal way to get a little creative with your marketing.

This work for Baker Refrigeration included a credit card-shaped USBs that you can keep in your wallet, stubby coolers and bottle openers. It is really an excellent combination of products to reach different people. And they're perfect for repeat exposure of the brand to current and potential customers. Their longevity also delivers great value for money.

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

Shattering Myths Around Marketing in a Digital World

We have written before around how print continues to show reliance in a digital world. The evidence from on-the-ground campaigns is also supported by academic research. The article below captures this well in describing the evidence as, "verifying that the physical nature of print elicits an emotional connection and creates a deeper impression in the brain than something non-physical, like a digital message."

It goes on to bust myths around millennials and how they consume media. The three key myths it discusses are:

• Myth No. 1: Millennials Ignore Print
• Myth No. 2: Millennials Only Engage in a Digital Environment
• Myth No. 3: Millennials Spend Carelessly

Certainly, if you are in marketing and considering the mix of media for connecting with your audience, it is important to think about the emotional connection and impression you want to make. Including print has been proven help and continues to be a great option.

Check out the full article at Target Marketing Mag.

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

New Print Magazine Filled with Web Content

It seems marketing strategy may be drifting back toward print. This innovative new magazine called Swipe is taking online content and publishing it. They have partnered with 80 digital publishers (eg Business Insider), to print their articles. 

It has been started by two former Newsweek staffers, Barney Guiton and Tom Rendell,  and they are focusing on reaching a young readership. 

“Online it’s difficult to get eyeballs, the great thing is we take it to them in the physical form,” conceded Guiton. “And you don’t have ad blockers in print.”

It is certainly an interesting concept. Read more about it at DigiDay.

New Re-Positional Photo Wall

This stuff is great! It is a re-positional, adhesive fabric that can be easily applied almost anywhere, then removed and reused as desired.

It's called PhotoTex and can be applied by a novice installer, and it doesn't leave any residue when removed. Amazing stuff. And the great news is, we can print on it!

Check out the great job we've just done for the team at XL Service Bodies. 

PhotoTex ideal for events, advertising, and other marketing applications. You could also use for signs, posters, point of sale, elevator door coverings, and window displays.

Just get in touch if you'd like to know more.

Brilliant Creativity and Insight

This is a great video. It is well worth watching again.  The combination of digital media and traditional print is really quite clever. If you haven't seen it, take 2 and a bit minutes out of your day to watch some great creative.

What is great about this, is the insight into the use of print as a marketing tool. We live in world that is constantly changing, and the way Ikea have held a mirror up to that world is excellent.

Enjoy!

Get in touch to make the most of digital printing in your next marketing campaign.

Seven Reasons to Use Print to Win More Business

If you're trying to grow your business and keep your message in front of customers, then you'll enjoy this article.

It is a refreshing read on how businesses can use print and promotional material to put their business firmly in the spotlight of customers, and keep it there.

The article is from MarketingProfs, who focus on modern education for marketers. So if you're in marketing or a business owner, take a moment to read it.

As the author, says at the end, "Not everyone is online nor on social media. And not everyone on social media or online wants a company selling to them nonstop. Over-egging your online pudding can spell disaster."

Read the full article here at MarketingProfs.

Why Marketers Choose Print. Reason #9

In today's media and marketing landscape buyers and consumers are bombarded with more complexity than ever.  In this video Daniel Dejan, Print & Creative Manager at Sappi Etc discusses some of the neuroscience behind touch and how it increases how we value something. Very relevant for businesses who are trying to communicate their value to customers.

“At our very core, we are a tactile species,” declares Daniel Dejan, Print & Creative Manager at Sappi Etc. “Our sense of touch is highly developed, and we seek that tactile experience. We need it.” 

In fact, the neuroscience of touch has proven that as soon as we touch something–such as a print piece–we begin to feel differently about it. We value it more.

“If done well,” Dejan explains, “such as with special effects and excellent paper, print is very meaningful to us. It can even become a treasure.”

Click on the image above, or see the video here. It is reason #9 of Why Marketers Choose Print from Chooseprint.org.

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

New Youth Newspaper (yes youth!)

There must be something in the water. Another new newspaper, and this time it is right here in Austalia.

Again, we see print remaining a key communication tool. And the really interesting part about this is that it is a youth newspaper, which means is targeted squarely at digital natives.

"The brainchild of journalist Saffron Howden, Crinkling News is a weekly 16-page newspaper and aims to give students aged seven to 14 all the news that's fit to print, "without the boring or scary bits."

This article has more about this story. 

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

Are magazines fashionable again?

On the back of our earlier post about a new newspaper, it seems magazines are breathing new air too. This is an interesting article from Gorilla 360 about magazines being the new trend in content marketing.  It covers a range of brands and adds weight to the ongoing body of work that reinforces the role of print in marketing activity.

"What’s the one piece of content you look forward to the most? Think about it…I’ll bet it’s not a Facebook post. People still care about print. Great magazines still make their subscribers excited. The sensory experience cannot be matched. Particularly for beautifully designed fashion magazines with high-quality editorial and stunning visual imagery."

Check out the full article here including case studies and videos. 

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

Land Rover's Edible Book

A great story from Land Rover about using print as the cornerstone for a multi-award winning marketing campaign.

"To form a lasting connection between Land Rover and its target audience, the brand created a practical desert survival guide as a giveaway to all Land Rover owners. This guide not only provided extreme tips to stay alive in the desert, but, as a last resort, could be consumed thanks to special print and paper technology.

Land Rover designed and produced a survival guide, which explained the basics for staying alive in the Arabian Desert, and packaged it in a way that would spur the attention of our target audience. The survival guide is made out of edible paper and ink, its metal binding can be used as skewers, and its reflective packaging to signal for help.

Book was sent to 5,000 existing customers, given away as a supplement to the cars’ manual and made freely available in sports shops. The concept became so popular that Land Rover included the book as an insert in the next edition of a car magazine, with a 70,000 circulation."

Read the rest of the story at Print Power. 

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.