It seems marketing strategy may be drifting back toward print. This innovative new magazine called Swipe is taking online content and publishing it. They have partnered with 80 digital publishers (eg Business Insider), to print their articles.
It has been started by two former Newsweek staffers, Barney Guiton and Tom Rendell, and they are focusing on reaching a young readership.
“Online it’s difficult to get eyeballs, the great thing is we take it to them in the physical form,” conceded Guiton. “And you don’t have ad blockers in print.”
It is certainly an interesting concept. Read more about it at DigiDay.