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Great Example of a Self-Published Book

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As business printing specialists we have exceptional commercial printing capability, which is great for producing books like the latest one one for Kathy White, "The Rebuild of Captain Bligh".  This is Kathy's third, successful, self-published children's' book, and this sort of work really brings a smile to our faces. 

Kathy's projects have really highlighted the opportunities out there for any individual, business, educational or training organisation looking to produce professionally printed books. Using the latest digital printing technology, CS Digital is able to manufacture high-quality books of all shapes and sizes. Kathy's book is a wonderful example of this capability. 

Find out more about Kathy's book at www.rustictpublications.com.

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

Why Marketers Choose Print. Reason #9

In today's media and marketing landscape buyers and consumers are bombarded with more complexity than ever.  In this video Daniel Dejan, Print & Creative Manager at Sappi Etc discusses some of the neuroscience behind touch and how it increases how we value something. Very relevant for businesses who are trying to communicate their value to customers.

“At our very core, we are a tactile species,” declares Daniel Dejan, Print & Creative Manager at Sappi Etc. “Our sense of touch is highly developed, and we seek that tactile experience. We need it.” 

In fact, the neuroscience of touch has proven that as soon as we touch something–such as a print piece–we begin to feel differently about it. We value it more.

“If done well,” Dejan explains, “such as with special effects and excellent paper, print is very meaningful to us. It can even become a treasure.”

Click on the image above, or see the video here. It is reason #9 of Why Marketers Choose Print from Chooseprint.org.

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

New Youth Newspaper (yes youth!)

There must be something in the water. Another new newspaper, and this time it is right here in Austalia.

Again, we see print remaining a key communication tool. And the really interesting part about this is that it is a youth newspaper, which means is targeted squarely at digital natives.

"The brainchild of journalist Saffron Howden, Crinkling News is a weekly 16-page newspaper and aims to give students aged seven to 14 all the news that's fit to print, "without the boring or scary bits."

This article has more about this story. 

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

TED's Secret to Great Public Speaking

Many of us regularly speak to various groups of people in our work life. Whether that's speaking to staff and/or clients, or delivering a training course or presentation. And for most people, it is something they would like to do better.

In the video below TED Curator Chris Anderson shares his ideas about what all the great TED Talks have in common. It is a fascinating look into how to communicate with groups.

Click on the image above or check out the video here.

We have great capability to support trainers and training providers such as training manuals and promotional products.

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

 

Are magazines fashionable again?

On the back of our earlier post about a new newspaper, it seems magazines are breathing new air too. This is an interesting article from Gorilla 360 about magazines being the new trend in content marketing.  It covers a range of brands and adds weight to the ongoing body of work that reinforces the role of print in marketing activity.

"What’s the one piece of content you look forward to the most? Think about it…I’ll bet it’s not a Facebook post. People still care about print. Great magazines still make their subscribers excited. The sensory experience cannot be matched. Particularly for beautifully designed fashion magazines with high-quality editorial and stunning visual imagery."

Check out the full article here including case studies and videos. 

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

A new newspaper... wait, what??

Could it be that newspaper publishing may have some life in it yet? Time and time again we have seen where print has remained a key communication tool.

The amazing thing about this is that this is not a brochure or book supporting a broader marketing campaign. No, this is a national newspaper and it has been produced as a result of customer insights. That's right, this is customers driving printed communication. 

" Revitalising print is a core part of our strategy in parallel with digital transformation and there doesn't have to be a choice between the two - newspapers can live in the digital age if they have been designed to offer something different."

The other interesting part about this story is that the newspaper will not have a website. Instead, they are focussing on social media.

This short article has more about this story. 

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

Land Rover's Edible Book

A great story from Land Rover about using print as the cornerstone for a multi-award winning marketing campaign.

"To form a lasting connection between Land Rover and its target audience, the brand created a practical desert survival guide as a giveaway to all Land Rover owners. This guide not only provided extreme tips to stay alive in the desert, but, as a last resort, could be consumed thanks to special print and paper technology.

Land Rover designed and produced a survival guide, which explained the basics for staying alive in the Arabian Desert, and packaged it in a way that would spur the attention of our target audience. The survival guide is made out of edible paper and ink, its metal binding can be used as skewers, and its reflective packaging to signal for help.

Book was sent to 5,000 existing customers, given away as a supplement to the cars’ manual and made freely available in sports shops. The concept became so popular that Land Rover included the book as an insert in the next edition of a car magazine, with a 70,000 circulation."

Read the rest of the story at Print Power. 

Contact us today about how we can help you achieve your goals - just like we have for thousands of customers throughout Brisbane for over 25 years.

Consider the environment before printing...? Really?

We've all seen the email signature asking you to think before you print. The intention is admirable, but how relevant is it? 

Did you know that paper produced for printing is derived from trees that are farmed specifically for producing paper. And the interesting part about this is that the paper industry actually plants more trees than it harvests.  Today there are more trees in the developed world than in 1900.

This makes the paper industry more sustainable than many. 

A gent by the name of Harry Brelsford wrote an alternative email signature to bring some light to this info;

"The paper industry plants more than it harvests and today there are 25% more trees in the developed world than in 1900. Paper is biodegradable, renewable and sustainable. Growing and harvesting trees provides jobs while forestry plantations provide clean air, clean water, wildlife habitat and carbon storage. A decline in the demand for paper products risks a decline in sustainably managed re-growth forests."

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Why is digital printing more popular than ever?

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If you have dealt with a printer before, you have probably heard the term CMYK. But what does it actually mean?

CMYK is an acronym for 4 different colours; Cyan, Magenta, Yellow and Black. The video below is a light-hearted look at how these 4 colours are used to produce full-colour results.

Digital printing is a way of delivering high-quality CMYK (full colour) results with great value. And digital printing technology is so advanced that the quality is remarkable. It is no wonder that digital printing is so popular with marketing campaigns, corporate events and training programs these days.

If you have any questions about the printing process and how using digital printing can deliver great value on high quality print jobs, just reach out to us. We’re happy to help.